Master Digital & AI-Driven Marketing (DigiAIM) with IIM Calcutta
Transform your marketing strategy with AI tools, predictive insights & hands-on simulations.
- Admissions Closes
- December 2025
- Duration
- 6 months
- Program Fee
- 2.9L + GST
- Format
- Online
Lead marketing teams with
Industry-Relevant Skills
AI in Search & Consumer Behaviour
Generative AI in Content Creation
Social Media Strategy & Analytics
Predictive Insights & Personalisation
AI-Driven Media Generation
Program Highlights
Learn from India’s Best
Program designed and delivered by the renowned IIM Calcutta Faculty, with select sessions led by industry CXOs and digital disruptors
IIM Calcutta Executive Alumni Status
Be eligible for Executive Education Alumni Status of IIM Calcutta — join a powerful network of professionals across the globe.
Campus Immersion at IIMC
Experience 6 days of in-person learning at the iconic IIM Calcutta campus, including workshops, networking, and CXO interactions.
Hybrid Format for Maximum Impact
Combine the convenience of live online classes with the intensity of on-campus immersion — designed for working professionals.
CXO Simulation Experience
Engage in real-time decision-making simulations and problem-solving exercises based on CXO-level challenges.
Capstone Leadership Challenge
Apply your learnings to a real-world capstone project, mentored by experts — an opportunity to drive tangible change.
Access to a Powerful Peer Network
Learn alongside and connect with ambitious professionals across industries through group projects, discussions, and cohort-based learning.
Certificate from IIM Calcutta
Receive a prestigious certificate of completion from IIM Calcutta upon fulfilling program requirements.
AI
360-degree view & a capstone project to apply Project Lifecycle Management skills
Designed for working professionals like you
Marketing, Branding, or Sales Professionals seeking a solid foundation in digital and AI-driven marketing
Mid to Senior-Level Professionals responsible for driving digital growth through internal or agency-led strategies
Entrepreneurs and Founders looking to scale their businesses using digital-first, AI-enhanced approaches
Graduation or equivalent (with minimum 50%)
Minimum 2 years of work experience
Program Modules
- Introduction to AI-Driven Digital Marketing
- Marketing Strategy and Digital Transformation
- Consumer Digital Personas
- Key Case Studies in Digital Marketing
- Consumer Behavior in the AI-Enhanced Digital Landscape
- Branding in the Digital and AI World
Note: Participants are expected to carefully select 10 electives from 2 functional areas.
Our E-tutorial segment incorporates 15-20 hrs of Coursera video content per course. This supplemental material enhances your learning exprience, fostering deeper understanding alongside interactive sessions, discussions, and independent study.
Application Process
STEP 1
Registration
Complete the Registration by paying the application fee.
STEP 2
Screening
Upload scanned copies of required documents within 7 days: • Education Certificates • Experience Letter or Latest Pay Slip
STEP 3
Application Review
Your application will be reviewed by the IIM-C team based on: • Educational qualifications • Work experience • Career goals and motivation
STEP 4
Admission Confirmation & Final Fee payment
Selected candidates will receive the offer letter and can confirm admission by paying the final fee.
STEP 1
Registration
Complete the Registration by paying the application fee.
STEP 2
Screening
Upload scanned copies of required documents within 7 days: • Education Certificates • Experience Letter or Latest Pay Slip
STEP 3
Application Review
Your application will be reviewed by the IIM-C team based on: • Educational qualifications • Work experience • Career goals and motivation
STEP 4
Admission Confirmation & Final Fee payment
Selected candidates will receive the offer letter and can confirm admission by paying the final fee.
Join the IIM Calcutta DigiAIM program legacy.
Trusted by professionals from..
Meet Our Faculty
Prof. Saravana Jaikumar L.
Assistant Professor, Academic Group: Marketing
Prof. Prashant Mishra
Professor of Marketing, Academic Group: Marketing
Prof. Saravana Jaikumar L.
Assistant Professor, Academic Group: Marketing
Prof. Prashant Mishra
Professor of Marketing, Academic Group: Marketing
Program FAQ
- The program runs for 6 months, combining online weekend classes with two 3-day campus immersions at IIM Calcutta.